Kuya SEO presents

SEO and PPC campaigns for hotels and resorts

The travel and leisure industry in the Philippines has experienced significant growth over the past few years due to an increasing number of domestic and international tourists. This growth is expected to continue as more people seek new ways to explore the world. To capitalize on this trend, businesses in this sector must invest in effective marketing strategies that will help them reach potential customers.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) campaigns have become essential tools for businesses operating within this industry, allowing them to target potential customers through search engine results pages (SERPs). This report will discuss the importance of SEO and PPC campaigns in the Philippines’ modern travel and leisure industry.

SEO and SEM campaigns for tourism and leisure

Recommended types of campaigns

Search engine ads

Classic search engine ads help gain guest recognition just at the initial stage of their research. It allows us to build up the visibility of your business by appearing in more general phrases like “best hotel Puerto Princessa” or “cheap hotel Cebu.” Contacting your guest on the first stages of the funnel help us to assist them through the entire customer journey and enhance it with other types of ads.

Pay per click campaigns
google ads for hotels

Google ads for hotels

What sets Google Ads for Hotels apart is its focus on driving direct bookings rather than just website traffic or brand awareness. By integrating with popular booking engines like Booking.com or Expedia.com within the ad, your potential guests can see up-to-date prices directly from OTAs, increasing transparency and offers convenience during decision-making process.

Remarketing ads

Booking a hotel is a process that takes time for most visitors. They love to search repeatedly, compare offers and read reviews. With remarketing ads, we can track them during this process and ensure that your ads will follow them till the final moment of booking. This increases the chance they will choose your offer instead of competitors’.

remarketing work icon

Our apprach to advertise hotels and resorts

getting know your hotel

Getting you know

The first step is to let us understand your main target clientele and the advantages of your hotel compared to create valuable and attractive ads.

crafting marketing strategy

Crafting strategy

Since we understand the profile of your desired guest and your benefits offer, we prepare a complex strategy for finding them with our ads.

launching seo sem campaigns for hotels and resorts

Campaign launching

From this moment, our ads will be delivered, and your potential guests are seeing them. Get ready for more quotes within the next few days!

campaign optimization and report

Optimization and reports

Collecting users’ behavior data patterns and our campaigns performance helps us to refine initial strategy and maximize the return on your budget.

Overview of SEO and PPC for hotels and resorts

SEO is a set of practices used by companies with an online presence that aim at improving their website’s visibility on SERPs such as Google or Bing. Companies can use techniques like keyword research, content optimization, link building, and technical optimization to ensure their websites appear higher up on SERPs when users search for related terms or phrases.

On the other hand, SEM involves paid advertising campaigns that allow companies to display ads on SERP result pages when users search for specific keywords or phrases related to their products or services. These ads are usually displayed at the top of organic search results giving them greater visibility than organic listings that appear further below these ads.

SEO and SEM are essential components of digital marketing strategies used by businesses operating within the travel & leisure sector, as they provide an effective way for these companies to reach potential customers interested in their products or services.

search engine process

Importance of SEO and SEM for hotels and resorts

Digital marketing campaigns are essential for businesses operating in the tourism and leisure industry. They allow companies to reach potential customers more quickly and cost-effectively than traditional methods such as print advertising or television commercials. Furthermore, they provide access to targeted audiences that may not be available through other channels.

For example, social media platforms like Facebook allow hotels to target specific demographics based on age, gender, location, etc., which can help them tailor their messages more effectively. Additionally, digital marketing campaigns are highly measurable, allowing companies to track how effective their efforts are at driving sales or generating leads.

importance of SEO and SEM for hotels

Impact of SEO and PPC for hotels and resorts

The impact of digital marketing campaigns on businesses operating within the Philippine tourism and leisure industry has been significant over recent years. According to a survey by The Nielsen Company, 80% of consumers reported making travel decisions based on online reviews from previous travelers, demonstrating just how consequential these campaigns can be when influencing consumer behavior.

Furthermore, research conducted by Google found that mobile searches related to travel have grown significantly since 2017. This indicates that people increasingly rely on search engines when researching destinations or booking trips, highlighting the importance of an effective online presence for any business operating within this sector.

impact of SEO and SEM for hotels

Benefits for hotels and resorts from SEO and PPC advertising

There are several benefits associated with using both SEO and PPC campaigns within the modern travel & leisure industry:

Increased Visibility: One of the main advantages of investing in SEO/SEM is increased visibility among potential customers searching online for related services/products. As mentioned earlier, both techniques can help improve website rankings on SERPs, making it easier for users to find relevant information about your business when searching online.

Cost-Effective Solutions: Compared with traditional forms of advertising such as TV commercials or radio spots, investing in digital marketing solutions such as SEO/SEM provides a cost-effective solution while still providing high ROI.

Targeted Audience Reach: By targeting specific keywords related to your business, you can ensure that only relevant audiences see your messages, thus avoiding unnecessary expenses.

Improved Brand Awareness: Having a strong presence across different channels allows you to build trust among consumers helping establish better brand recognition over time.

Data Collection And Analysis: Investing in digital marketing also allows valuable access to data regarding user behavior patterns which can then be used to analyze customer trends, thus allowing you to make informed decisions regarding future investments.

seo and sem for hotels


In conclusion, digital marketing campaigns are essential in helping businesses within the Philippine tourism and leisure industry grow their customer base and increase revenue. These campaigns allow companies to access targeted audiences more quickly than traditional methods. They also provide valuable insights into consumer behavior, which can be used when planning future strategies or promotions to further increase sales/lead generation.

Therefore, any business wishing to compete successfully within this sector should seriously consider investing time and money into developing an effective online presence, mainly through social media platforms such as Facebook and Instagram, if they wish to stay ahead of competitors and maximize potential profits a long-term basis.

seo and sem for tourism and leisure conslusions

Why us

experience icon


We are proud of our work because we have been in the market for many years. Our solutions are checked and proven with actual cases.

transparency icon


We ensure you know what you are paying for and how your budget is spent. Since the first day of collaboration, you have had full access to analytic tools.

flexibility icon


We understand that every business is different and requires a unique approach. We don’t use one-fits-all solutions for our clients.

commitment icon


We believe in long-lasting relationships with your company and we place your interests at the forefront of everything we do.

Contact us